Choosing the right platform to host and sell your courses for online education and digital products is crucial. Kajabi has become one of the most well-known platforms for course creators, offering a variety of features that cater to building, marketing, and selling online courses. One of its standout features is the Kajabi website builder, which allows users to create a professional website without needing advanced technical skills. But with so many platforms available, is Kajabi truly the best option for course creators in 2024?
This blog will give you a detailed review of Kajabi’s features, pros and cons, pricing, and overall performance to help you decide if it’s the right choice for your course business.
What is Kajabi?
Kajabi is an all-in-one platform designed to help entrepreneurs and course creators build, market, and sell online courses and digital products. It provides the tools needed to create courses, host websites, run email marketing campaigns, and manage customers, all from a single platform.
One of its major features is the Kajabi website builder, making it easy to create custom websites without coding knowledge. This is a big selling point for entrepreneurs who want to launch quickly and efficiently without the hassle of managing multiple tools.
Key Features of Kajabi
Kajabi’s features are designed to simplify the process of creating and selling courses. Here are some of the standout features for 2024:
Course Creation and Management
Kajabi offers strong tools to create and organize your courses. You can build multiple types of content, including videos, quizzes, assessments, and downloadable files, all within a well-organized structure.
- Drag-and-Drop Course Builder: Kajabi’s easy-to-use course builder allows you to create and organize content by dragging and dropping lessons into place.
- Customizable Themes: The platform provides customizable course themes, allowing you to design a course that matches your brand.
- Drip Content: You can schedule when students access course content, helping you create evergreen courses or timed content releases.
Website and Landing Page Builder
Kajabi includes a website builder, allowing you to create a professional-looking website without coding skills. You can customize the look and feel of your site to reflect your brand and include features like blogs, landing pages, and customer portals.
- Pre-built Templates: Kajabi offers a variety of templates for websites, landing pages, and funnels, making it easier for beginners to get started quickly.
- Mobile-Friendly: The platform ensures that all your website pages are optimized for mobile devices, which will be essential in 2024 as mobile users continue to grow.
If you’re a course creator who needs a website to sell your products and engage your audience, the Kajabi website builder simplifies the entire process. With no third-party tools, it’s a one-stop solution for all your website needs.
Email Marketing Tools
Kajabi’s built-in email marketing tools allow you to create email campaigns and automate your communication with students and leads.
- Email Automation: Set up automated emails based on customer actions (such as enrolling in a course or completing a lesson).
- Segmentation: Segment your email list based on student behavior, purchases, or other data to send targeted emails.
- Analytics: Track the performance of your email campaigns to see open rates, clicks, and conversions.
Sales Funnels and Pipelines
Kajabi includes ready-made sales funnels, also known as pipelines, which make it easy to turn website visitors into paying customers. These funnels are integrated with the Kajabi website builder, allowing you to create cohesive, end-to-end marketing campaigns.
- Ready-Made Pipelines: Kajabi offers pre-built sales pipeline templates, including webinar funnels, product launches, and free course funnels, making it easy to implement advanced marketing strategies.
Community and Membership Features
Kajabi allows you to build community spaces for your students or create exclusive content for your membership sites. This feature is perfect if you want to build ongoing relationships with your students through group interactions, forums, or private memberships.
Integrated Payments
Kajabi integrates with Stripe and PayPal, enabling you to accept payments directly through the platform. You can sell one-time products, offer payment plans, or create subscription-based courses and memberships.
Pros of Kajabi
- All-in-One Platform
One of Kajabi’s biggest strengths is that it’s an all-in-one platform. From course creation and marketing to payment processing and customer management, Kajabi provides all the tools you need under one roof. This eliminates the need to juggle multiple third-party tools and streamline business management.
- User-Friendly Interface
Kajabi is designed for ease of use. Its intuitive drag-and-drop builder and pre-built templates make it easy for even non-tech-savvy users to create a professional online course or website. The platform’s dashboard is clear and easy to navigate, reducing the learning curve for beginners.
- Automation and Pipelines
Kajabi’s powerful automation and pipelines allow you to set up automated workflows for emails, sales funnels, and marketing campaigns. This means you can put your marketing on autopilot, freeing up time to focus on creating content and growing your audience.
- Excellent Customer Support
Kajabi offers 24/7 customer support, including live chat, phone support, and a vast library of tutorials and resources. This level of support can be incredibly helpful for new users, especially when setting up their courses and websites.
- No Transaction Fees
Unlike other platforms that charge a percentage of each sale, Kajabi does not charge any transaction fees on the products or services you sell. You only pay the standard Stripe or PayPal processing fees.
Cons of Kajabi
- Higher Pricing
One of the biggest drawbacks of Kajabi is its pricing. While the platform provides a ton of value, it’s more expensive than many competitors. Plans start at $149/month, which can be costly for small businesses or course creators just starting out.
- Limited Customization
While Kajabi provides a good range of templates and customization options, some users may need help finding the design features compared to other platforms like WordPress or Teachable. Advanced users who want complete control over the design and functionality may feel restricted.
- Limited Integrations
Kajabi does not offer as many third-party integrations as other platforms. While it does integrate with essential tools like Stripe, PayPal, and Zapier, users who rely on other niche tools may find the lack of integrations frustrating.
Pricing Plans
Kajabi offers three main pricing plans as of 2024:
- Basic Plan: $149/month
- 3 products
- 3 pipelines
- Unlimited landing pages and marketing emails
- 10,000 contacts
- 1,000 active members
- 1 website
- Growth Plan: $199/month
- 15 products
- 15 pipelines
- 25,000 contacts
- 10,000 active members
- Advanced automation
- Pro Plan: $399/month
- 100 products
- 100 pipelines
- 100,000 contacts
- 20,000 active members
- Advanced features like code editing
All plans include a 30-day free trial, so you can test the platform before committing to a subscription.
Is Kajabi the Best Platform for Course Creators in 2024?
For course creators looking for an all-in-one platform that handles everything from course creation to website building, marketing, and payments, Kajabi is one of the best options available in 2024. Its Kajabi website builder is particularly useful for those who want to launch a professional-looking site quickly and easily.
However, the higher price point and limited design flexibility may make Kajabi less ideal for those on a tight budget or those seeking more advanced customization. If you need a streamlined platform with powerful automation and minimal tech setup, Kajabi is a top contender. But if you want more control over design or a lower-cost solution, you might want to explore other platforms like Teachable or WordPress.
Conclusion
Kajabi stands out as a powerful all-in-one platform for course creators in 2024. Its range of features, from course creation to email marketing and sales funnels, offers a complete solution for digital entrepreneurs. While it comes with a higher price tag, the time saved by having everything in one place may be well worth the cost for serious course creators.
Ultimately, if you’re looking for a platform that takes care of all the technical aspects of running an online course business and allows you to focus on creating content and serving your audience, Kajabi is a strong contender. Take advantage of their 14-day free trial to see if it’s the right fit for your business.
