If you’re trying to capture more leads, book more appointments, or sell more offers online, your landing page matters more than anything. A good landing page can double your conversion rate overnight. A bad one? It sends your hard-earned traffic straight to the exit button.
Today, I’ll walk you through how to build a high-converting landing page using GoHighLevel, the all-in-one CRM and marketing platform built for entrepreneurs, agencies, and service providers. Whether you’re brand new or switching from another platform, this step-by-step guide will help you launch a page that actually converts.
Watch our step-by-step guide YouTube video on how to build a high-converting landing page in GoHighLevel
Step 1: Set Up Your GoHighLevel Account
If you haven’t already signed up for GoHighLevel, make sure you do. Using an exclusive partner link gives you a 30-day free trial instead of the regular 14-day trial. More time to test, build, and launch.
Get 14-day free trial
Key Features
Email Marketing: Create and send professional emails using a drag-and-drop editor, AI-powered content generation, and a variety of templates
Marketing Automation: Design automated workflows to engage customers based on their behavior and preferences, enhancing personalization and efficiency
Website and Landing Page Builder: Develop responsive websites and landing pages with customizable templates to capture leads and drive conversions
Why We Recommend It
Simplifies marketing efforts by consolidating essential tools into one platform
Streamlines client relationship management with automation features
Provides comprehensive insights into campaign performance to optimize results
Pros & Cons
- Consolidates multiple marketing tools into a single platform
- Strong automation features for CRM and marketing campaigns
- Powerful analytics for tracking and improving performance
- Can be complex for beginners to navigate
- May require additional setup time for full customization
Once your account is active, you’ll land inside the GoHighLevel dashboard. From here, everything you need, from funnels, automations, CRM, and email marketing is under one roof.
Step 2: Create Your Funnel
Inside the dashboard:
- Go to the Sites tab
- Click Funnels
- Click + New Funnel
You’ll have two options:
- Start with a template: Faster if you want a plug-and-play design.
- Build from scratch: Gives you full creative control.
Important: Funnels are better than websites for lead generation because they remove distractions. No menus, no extra pages. Just a clear, focused path to conversion.
Step 3: Customize Your Landing Page
Now you’re inside the funnel builder. Here’s how to set up a high-converting page:
Headline:
- Make it outcome-driven.
- Example: “Get More Leads in 30 Days Without Paid Ads”
Call-to-Action (CTA):
- Clear and action-focused.
- Example: “Book Your Free Strategy Call” or “Download the Free Guide”
Social Proof:
- Add client testimonials, trust badges, or logos of companies you’ve worked with.
Design:
- Use simple fonts, big buttons, and contrasting colors.
- Keep the layout clean and mobile-first.
In GoHighLevel, you can easily drag and drop sections, edit text, adjust fonts, and customize images. No coding is needed.
Step 4: Capture Leads and Set Up Automations
The magic of GoHighLevel is in the CRM and automation side.
Here’s what to do:
- Create a Form:
- Go to the Forms tab and build a simple form asking for your name, email, and phone number (if needed).
- Connect the Form to Your Page:
- Drag a Form Element onto your landing page.
- Link it to the form you just created.
- Set Up a Thank You Page:
- After someone submits the form, send them to a “thank you” page confirming the next steps.
- Automate the Follow-Up:
- Create a Workflow in GoHighLevel to instantly send a “thank you” email, SMS confirmation, or even trigger a sales pipeline action.
This ensures no lead falls through the cracks, and everything runs automatically after they hit submit.
Step 5: Optimize for Mobile
In 2025, most of your traffic will come from mobile devices. Inside the GoHighLevel page editor, there’s a mobile view button. Switch to it and:
- Adjust padding/margins for better spacing
- Ensure buttons are big enough for thumbs
- Keep forms short and easy to complete
Mobile optimization isn’t optional anymore, it’s critical.
Step 6: Launch and Scale
Once your page is built:
- Connect your domain (GoHighLevel makes this easy under “Domains”)
- Preview your funnel
- Test the form submission
- Set up tracking with Google Analytics or Facebook Pixel if you plan to run ads
Once everything looks good, hit Publish and start driving traffic to your new landing page.
Quick Look at GoHighLevel Pricing
If you’re considering GoHighLevel for the long haul, here are the core plans:
- Starter Plan ($97/month): Perfect for individual businesses who want everything in one place.
- Unlimited Plan ($297/month): Great for agencies managing multiple clients.
- SaaS Pro Plan ($497/month): If you want to sell GoHighLevel under your own brand and make recurring revenue.
Regardless of your plan, you get access to funnels, CRM, automation, email marketing, SMS campaigns, membership sites, and more.
Final Thoughts
GoHighLevel isn’t just a CRM, it’s a complete marketing system. By building your landing page inside GoHighLevel and tying it directly to automations and CRM tracking, you eliminate the messy, expensive tool stacking most businesses struggle with.
One platform. One system. One focused path to growth.
If you’re serious about building high-converting funnels in 2025, GoHighLevel makes it simple, even if you’re starting from scratch.
