How To Make Your Own E-Commerce SEO Strategy in 2025

If you’re running an e-commerce store, getting organic traffic is essential. Paid ads can bring quick results, but SEO is what builds long-term growth and steady sales. You can create a strong e-commerce SEO strategy for 2025 with tools like Semrush that guide you through the process.

In this blog, we’ll break down everything you need to know, from understanding e-commerce SEO to creating a custom strategy step-by-step.

 

What Is E-Commerce SEO?

E-commerce SEO (Search Engine Optimization) is the process of improving your online store’s visibility on search engines like Google. The goal is to rank your product pages, category pages, and blog posts higher in search results so that more people can find your store.

Why is this important? Because organic traffic is free and highly targeted. When someone searches for “best running shoes for women” and your store ranks at the top, that’s a potential customer ready to buy.

 

Your E-Commerce SEO Strategy

Step 1: Keyword Research

Keyword research is the foundation of any SEO strategy. You need to figure out what your customers are searching for.

• Start Broad: Use tools like Semrush to find high-volume keywords in your niche. For example, “organic skincare products” or “affordable laptops.”
• Go Specific: Look for long-tail keywords, like “best organic face moisturizer for dry skin” or “budget gaming laptop under $500.” These keywords are less competitive but bring in highly targeted traffic.
• Analyze Competitors: Use Semrush to see what keywords your competitors rank for and find gaps you can fill.

Focus on buying intent keywords like “buy,” “best,” “discount,” or “near me.” These keywords often lead to conversions.

 

Step 2: On-Page SEO

On-page SEO makes sure that your product pages and category pages are optimized for search engines. Here’s what to focus on:

1. Meta Titles and Descriptions:
   • Keep your titles under 60 characters and include your primary keyword.
   • Write compelling meta descriptions that encourage clicks (up to 155 characters).
2. Example:
   • Title: “Best Organic Face Moisturizer for Dry Skin – Free Shipping!”
   • Description: “Shop our top-rated organic face moisturizer. Perfect for dry skin, cruelty-free, and with free shipping on orders over $50.”
3. URL Structure: Keep URLs short and descriptive and include keywords. Avoid long, messy URLs like /product123456.
4. Example: /organic-face-moisturizer-dry-skin.
5. Product Descriptions: Write unique, detailed descriptions for every product. Avoid copying manufacturer descriptions. Use keywords naturally and highlight product benefits.
6. Structured Data: Add schema markup (like reviews, prices, and availability) so your pages stand out in search results.
7. Image Optimization: Compress images for faster load times and add alt text with keywords to improve accessibility and SEO.

 

Step 3: Technical SEO

Technical SEO is about ensuring your site runs smoothly and is easy for search engines to crawl.

• Site Speed: Your pages should load in under 3 seconds. Use tools like PageSpeed Insights to check your performance.
• Secure Website: Make sure your site uses HTTPS.
• Mobile-Friendly Design: Test your site on mobile to ensure it’s responsive and easy to navigate.
• Fix Broken Links: Use Semrush’s site audit tool to identify and fix any broken links.

 

Step 4: Build Backlinks

Backlinks are links from other websites to your store, and they’re a big ranking factor for SEO.

Create Shareable Content: Publish blogs, guides, or infographics that other sites want to link to.

Reach Out: Ask blogs or influencers in your niche to review your products and link back to your site.

Guest Posting: Write articles for other websites and include a link to your store.

 

Step 5: Optimize for Mobile

More than 60% of e-commerce traffic comes from mobile devices. Here’s how to make your store mobile-friendly:

• Use a responsive design so your site adjusts to any screen size.
• Ensure buttons, menus, and text are easy to tap and read on smaller screens.
• Optimize your mobile checkout process to reduce cart abandonment.

 

Step 6: Conduct an E-Commerce SEO Audit

An SEO audit helps you identify what’s working and what’s not. Use Semrush to run a full-site audit and check for:

• Technical issues like broken links or slow pages.
• Missing meta titles, descriptions, or alt text.
• Keyword rankings for your key pages.
• Backlink quality and quantity.

Fixing these issues regularly ensures your SEO strategy stays on track.

 

How Semrush Can Help

Semrush is a powerful tool for building and managing your e-commerce SEO strategy. Here’s how it simplifies the process:

1. Keyword Research: Use the Keyword Magic Tool to discover high-volume and low-competition keywords.
2. Site Audit: Identify technical SEO issues and get actionable tips to fix them.
3. Competitor Analysis: See what keywords and backlinks your competitors are using.
4. Backlink Building: Find opportunities to build backlinks and improve your domain authority.
5. Rank Tracking: Monitor how your keywords rank over time and make adjustments as needed.

Semrush acts as your personal SEO assistant, saving you hours of work while delivering data-driven insights.

 

Final Thoughts

Creating your own e-commerce SEO strategy in 2025 doesn’t have to be overwhelming. By focusing on the right keywords, optimizing your product pages, building backlinks, and conducting regular audits, you can drive consistent organic traffic and grow your store. With tools like Semrush, the process becomes even easier and more efficient. If you’re ready to take your e-commerce SEO to the next level, give Semrush a try and start building your strategy today.