Staying connected with your audience is more important than ever. One of the best ways to keep your visitors coming back is through newsletters. Newsletters can share the latest news, tips, deals, blog posts, sales, and more that you think your audience might find interesting. But, to send newsletters, you need the right tool for the job, especially if your site is powered by WordPress.
In this blog article, we’ll discuss the 6 best WordPress newsletter plugins that are easy to use and powerful. Before that, let’s consider why your site needs a newsletter.
Why Your Site Needs a Newsletter?
A newsletter does more than just send emails. Here are the reasons why your site needs a newsletter;
- Direct Connection: Unlike social media, where your message can get lost in a sea of content, newsletters go straight to your subscriber’s inbox.
- Control: You own your email list. No matter what happens to social media platforms, you’ll still have a direct line to your audience.
- Engagement: Newsletters can significantly boost engagement, driving traffic back to your site and increasing your content’s reach.
- Monetization: If you’re looking to make money from your site, newsletters offer a direct channel to promote products, services, or affiliate links to a highly targeted audience.
Now, let’s look at the top 6 WordPress newsletter plugins that can help you achieve these goals.
Mailchimp for WordPress
Mailchimp for WordPress is a plugin that integrates your WordPress site with the Mailchimp email marketing service, making it easier to grow your subscriber list and write better newsletters.
How does it help you?
It allows you to create attractive sign-up forms and integrate them anywhere on your site. You can automate emails, send out campaigns, and see how your emails are performing with analytics.
Pros:
- Easy to use with a drag-and-drop builder.
- Integration with other plugins and services.
- Powerful automation features.
Cons:
- The free plan has limited features.
- It can get expensive as your list grows.
Pricing: Free plan available; paid plans start at $9.99/month.
Newsletter
The Newsletter is a standalone newsletter plugin for WordPress that lets you have full control over your email marketing directly from your WP dashboard.
How does it do to help you?
This plugin helps you create, send, and track emails without leaving your WordPress site. It offers features like automated newsletters, subscriber management, and statistics.
Pros:
- Unlimited subscribers and emails on the free plan.
- Drag-and-drop email composer.
- Advanced targeting and segmentation.
Cons:
- The learning curve for beginners.
- Advanced features require paid add-ons.
Pricing: Free; premium features start at $65/year.
Sendinblue
Sendinblue is a marketing communication tool that includes email marketing services. Its WordPress plugin makes it simple to manage contacts and send emails directly from your site.
How does it help you?
With Sendinblue, you can create custom subscription forms, manage your contact list, send transactional emails, and automate marketing workflows.
Pros:
- A good set of features on the free plan, including SMS marketing.
- Easy to design emails with a drag-and-drop editor.
- Advanced analytics and reporting.
Cons:
- The free plan has a daily sending limit.
- Some users find the interface a bit clunky.
Pricing: Free plan available; paid plans start at $25/month
WPForms
A drag-and-drop form builder for WordPress, great for making newsletter sign-up forms.
How does it help you?
Makes it super easy to create custom forms for your site, including ones that connect to your email list.
Pros:
- Very user-friendly.
- Lots of form templates.
- Can do more than just newsletter forms.
Cons:
- The free version is pretty basic.
- Constant Contact integration is only in the paid version.
Pricing: Free version is available; paid plans start at $39.50/year.
MailPoet
MailPoet is a popular WordPress plugin that allows you to manage your newsletter subscribers and send emails directly from your WP dashboard.
How does it help you?
With MailPoet, you can easily create and send email newsletters, post notifications, and welcome emails. It also offers a built-in email designer to craft beautiful emails without coding.
Pros:
- Directly manage subscribers and send emails from WordPress.
- Beautiful templates and an intuitive email designer.
- Free for up to 1,000 subscribers.
Cons:
- The price jumps significantly after 1,000 subscribers.
- Limited advanced features compared to other platforms.
- Bloom Email Opt-In Plugin by Elegant Themes
Bloom Email Opt-In Plugin by Elegant Themes
Bloom is an email opt-in and lead generation plugin for WordPress created by Elegant Themes. It focuses on helping you grow your email list by converting visitors into subscribers.
How does it help you?
Bloom provides you with a variety of opt-in form types like pop-ups, fly-ins, and inline forms. It also offers extensive customization options and integrates with major email marketing platforms.
Pros:
- Multiple form types and trigger options.
- Extensive design customization capabilities.
- Integration with 19+ email marketing platforms.
Cons:
- Requires a membership with Elegant Themes.
- Can be a bit overwhelming for beginners due to all the options.
Conclusion
Choosing the right newsletter plugin can make a big difference in keeping your audience engaged. Each of these plugins has its own set of pros, cons, and prices, so think about what fits your site best.
Don’t forget about other plugins that can help your site shine, like Rank Math for SEO to ensure people can find your site and Elementor Pro for designing beautiful pages without needing to code. These tools can work together with your newsletter plugin to make your site even more awesome.
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