When building a business, every branding decision matters—from the tone of your messaging to the color palette you choose to represent your brand. Ecommerce owners should also consider how their brands appear in their online stores. Translating your style guide into CTA buttons, sales banners, and product pages. Fortunately, many ecommerce themes are designed to be customizable to each brand’s preferences.
Shopify themes—website templates for Shopify stores—offer much flexibility without needing custom code. You can drag and drop website blocks, tweak colors, and upload fonts to match your brand. Let’s explore what the Shopify Theme Store offers, including the best Shopify themes for every business.
What’s an Ecommerce Theme?
An ecommerce theme is a pre-designed template that determines the look and feel of your online store. It includes everything from the layout of your homepage to the style of your product pages, the checkout process, and more. A suitable theme can make your store look professional, attract customers, and boost sales.
Inside Shopify’s Theme Store
The Shopify Theme Store is a one-stop source for website templates designed for Shopify-powered stores. It features over 200 fully customizable and mobile-responsive themes optimized for selling online and packed with built-in features like discounts, lookbooks, and email capture. Themes for every industry and budget can be sorted by price and popularity.
Shopify’s Free Themes
Some of the best Shopify themes are also free. All you need is a Shopify Plan to choose and install a free theme that’s lightweight and flexible—perfect for beginner sellers. Free themes built by Shopify still offer many of the same features and functionality as premium paid themes. Every free responsive theme is designed to support specific trends and needs for every industry, from apparel and art to beauty and home goods.
18 Best Shopify Themes for Your Ecommerce Store in 2024
Here’s a list of 18 Shopify themes available, describing what they’re best for, their price, and key features.
Dawn
- Best For: Beginners and those seeking a clean, modern design.
- Price: Free
- Features: Dawn is lightweight and fast-loading, making it perfect for new store owners. It includes a minimalist design, customizable sections, and a responsive layout that looks great on all devices.
Local
- Best For: Small businesses with a focus on local or artisanal products.
- Price: $250
- Features: Local offers a warm and inviting design. It includes in-store pickup options, local delivery settings, and easy customization to highlight handcrafted products.
Impact
- Best For Businesses focused on social causes or impactful storytelling.
- Price: $310
- Features: Impact includes storytelling sections, social proof displays, and a dynamic layout to engage customers. It’s perfect for brands that want to highlight their mission or values.
Warehouse
- Best For: Large stores with extensive product catalogs.
- Price: $320
- Features: The warehouse is built to handle extensive inventories. It includes advanced filtering options, a mega menu, and quick product views, making it easier for customers to find what they want.
Responsive
- Best For Stores that prioritize mobile users.
- Price: $220
- Features: Responsive is designed to look great on all screen sizes. It includes touch-friendly navigation, quick shop features, and a clean design that adapts to different devices.
Sense
- Best For: Health and wellness stores.
- Price: Free
- Features: Sense offers a fresh and vibrant design. It’s optimized for showcasing health products with features like product image zoom, color swatches, and a clean, airy layout.
Publisher
- Best For: Content-driven stores and blogs.
- Price: $280
- Features: Publisher includes customizable blog layouts, content sections, and an editorial-style design. It’s perfect for brands that want to integrate content marketing with their ecommerce strategy.
Broadcast
- Best For: Fashion and lifestyle brands.
- Price: $280
- Features: Broadcast offers a sleek, fashion-forward design. It includes features like lookbook galleries, video integration, and a mobile-friendly layout.
Pipeline
- Best For Brands with a focus on visuals.
- Price: $350
- Features: Pipeline is a visual-centric theme with full-width images, parallax scrolling, and gallery options. It’s perfect for brands that rely on high-quality visuals to sell their products.
Vision
- Best For: Opticians and eyewear brands.
- Price: $260
- Features: Vision is tailored for eyewear stores. It includes virtual try-on options, detailed product descriptions, and a modern layout.
Motion
- Best For: Activewear and sports brands.
- Price: $320
- Features: Motion offers dynamic scrolling effects and video integration, making it ideal for brands that want to showcase their products in action.
Be Yours
- Best For: Wedding and event planning stores.
- Price: $270
- Features: Be Yours features a romantic, elegant design. It includes customizable sections for event planning services, product galleries, and a mobile-responsive layout.
Studio
- Best For: Creative professionals and artists.
- Price: $250
- Features: The Studio is designed for portfolios and galleries. It includes customizable grids, full-screen image displays, and a minimalist design that lets your work shine.
Minion
- Best For: Kids’ products and toy stores.
- Price: $200
- Features: Minion is playful and fun, with bright colors and engaging layouts. It includes product quick views, customer reviews, and age verification options.
Stiletto
- Best For: High-end fashion and luxury brands.
- Price: $300
- Features: The Stiletto offers a chic and sophisticated design. It includes features like customizable product pages, video integration, and a sleek, modern layout.
Woodstock
- Best For: Eco-friendly and sustainable brands.
- Price: $240
- Features: Woodstock is designed with sustainability in mind. It includes eco-friendly product sections, blog integration, and a clean, natural design.
Craft
- Best For: Handmade and artisanal products.
- Price: Free
- Features: Craft is perfect for showcasing handmade goods. It includes features like customizable product pages, detailed descriptions, and a rustic, homey design.
Combine
- Best For: Multi-purpose stores with diverse product ranges.
- Price: $280
- Features: Combine offers a versatile design that can be adapted to various industries. It includes customizable homepage sections, advanced filtering, and quick product views.
Shopify Theme Features: What’s Included?
When you choose a Shopify theme, you’re not just getting a design template—you’re getting features that help you build a professional and functional online store. Here are some of the key features included in Shopify themes:
No-Code Customizations
Shopify themes are designed for easy customization without the need for coding. Using drag-and-drop blocks, you can change colors, fonts, layouts, and more.
Fast-Loading Websites
Shopify themes are optimized for speed, ensuring your website loads quickly on all devices. This is crucial for user experience and SEO.
Accessible Storefronts
Shopify themes are built with accessibility, making it easier for all users to navigate your site, including those with disabilities.
Dedicated Support
Most themes come with dedicated support from the developers, ensuring you get help when needed.
More Features Built-In
Themes often include built-in features like SEO optimization, mobile responsiveness, and integration with Shopify’s apps and tools.
How to Choose an Ecommerce Theme
To find the best Shopify theme for your online store, consider your business’s size and needs, must-have features, industry, brand identity and aesthetic, and budget. Here are some tips:
- Curated Collections: Shopify’s Theme Store offers curated collections, such as themes for selling in person, trending themes, and more.
- Industry-Specific: You can filter themes by industry, such as fashion stores, pet industry, etc., to find one that fits your niche.
- Price: Choose between free or paid themes based on your budget.
- Catalog Size: Filter themes by the number of products you plan to sell.
- Features: Look for themes with specific features like color swatches, age verification, etc.
You can then sort themes by popularity, relevance, and price. To see what a theme looks like in practice, check out the demo stores linked to most Theme Store pages.
Conclusion
Choosing a suitable Shopify theme is an essential decision for your online store. The theme you select will determine the look and feel of your site, impacting how customers perceive your brand and how easily they can navigate and make purchases. Whether you’re just starting with a free theme like Dawn or looking for something more specific like Warehouse or Motion, Shopify offers a wide range of options to suit every business. Take the time to explore the abovementioned themes, consider your needs, and pick the one that best aligns with your brand’s identity and goals.
