Selling digital products has never been more popular—or more competitive. Whether you’re offering online courses, e-books, templates, or memberships, having the right platform to showcase and sell your products is essential. Squarespace and Kajabi are two of the most talked-about platforms in 2025, but they serve very different audiences and needs. In this guide, we’ll compare Squarespace and Kajabi head-to-head to help you decide which platform is the best fit for selling your digital products.
What Is Squarespace?
Squarespace is a versatile website builder known for its sleek templates and user-friendly design. It’s perfect for small businesses, creatives, and entrepreneurs who need a professional-looking site without hiring a developer.
Why Choose Squarespace?
- Beautiful Templates: Squarespace offers modern, mobile-friendly designs that are perfect for showcasing products.
- All-in-One Solution: Includes tools for building websites, hosting, blogging, and selling products.
- Affordable Pricing: Squarespace is budget-friendly, starting at $16/month for personal plans and $27/month for Business plans with e-commerce features.
Squarespace is ideal for users who want an aesthetically pleasing website with basic e-commerce tools to sell digital products.
What Is Kajabi?
Kajabi is an all-in-one platform designed specifically for digital entrepreneurs. It’s tailored for selling online courses, memberships, and other digital products, offering powerful tools to market, host, and scale your business.
Why Choose Kajabi?
- Course Creation and Membership Tools: Kajabi is built to create and deliver digital products like courses and memberships.
- Integrated Marketing Tools: Includes email marketing, funnels, and automation to help you sell more effectively.
- Advanced Analytics: Provides insights into sales, conversions, and customer behavior.
- Premium Pricing for Premium Features: Kajabi starts at $149/month, but it includes everything you need to run a digital business.
Kajabi is perfect for entrepreneurs who prioritize selling digital products and need a robust, all-in-one platform to scale their business.
Key Comparisons
1. Ease of Use
- Squarespace: Squarespace’s drag-and-drop builder is incredibly user-friendly, even for beginners. You can create a stunning website with minimal effort.
- Kajabi: While Kajabi offers more features, its interface has a steeper learning curve. It’s designed for users who are serious about building a digital product business.
Squarespace wins for ease of use, especially for beginners. Kajabi is better for those willing to invest time in mastering a more feature-rich platform.
2. Design and Customization
- Squarespace: Offers visually stunning templates that are customizable but somewhat limited in flexibility. Ideal for simple, elegant designs.
- Kajabi: While Kajabi templates are functional, they’re not as visually impressive as Squarespace’s. However, Kajabi allows more customization for landing pages and sales funnels.
Squarespace is better for beautiful, professional designs. Kajabi is stronger for sales-focused customization.
3. E-Commerce Features
- Squarespace: Allows you to sell digital products easily with its built-in e-commerce tools. You can add product pages, integrate payment gateways, and offer downloads.
- Kajabi: Takes e-commerce to the next level with features like upsells, cross-sells, and subscription-based sales. You can also automate marketing workflows to nurture leads.
Kajabi is the better option if your goal is to sell digital products at scale with advanced e-commerce features.
4. Marketing Tools
- Squarespace: Includes basic marketing features like email campaigns, social media integration, and SEO tools. Perfect for straightforward promotions.
- Kajabi: Provides built-in marketing automation, funnels, email campaigns, and lead tracking. It’s designed to help you maximize conversions.
Kajabi wins for its robust, built-in marketing tools. Squarespace’s basic features are great for beginners but lack depth.
5. Customer Support
- Squarespace: Offers 24/7 email support and live chat during business hours.
- Kajabi: Provides 24/7 live chat and a comprehensive knowledge base. Kajabi also hosts webinars and offers personalized onboarding for new users.
Kajabi provides more hands-on support for users, especially those who are scaling their businesses.
Who Should Use Squarespace?
Squarespace is ideal if you:
- Want a visually stunning website to showcase digital products?
- Need an affordable solution with basic tools to get started.
- Are you a freelancer, creative, or small business owner selling e-books, templates, or simple digital downloads?
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Who Should Use Kajabi?
Kajabi is perfect if you:
- Focus on selling online courses, memberships, or subscription products.
- Need advanced marketing tools to grow your audience and boost sales.
- Are ready to scale your business with an all-in-one platform.
Final Thoughts
Both Squarespace and Kajabi are excellent platforms, but the best choice depends on your goals:
- Use Squarespace if you want an affordable, beginner-friendly platform with beautiful designs. It’s perfect for creatives or small businesses selling straightforward digital products.
- Choose Kajabi if you’re serious about scaling your digital product business and need advanced tools for marketing, automation, and course delivery.
