How to Use Squarespace for Email Marketing in 2024: Step-by-Step Guide

Email marketing continues to be one of the most effective ways to reach your audience, build relationships, and drive conversions. Whether you’re a small business owner, blogger, or entrepreneur, leveraging email marketing can help you communicate directly with your audience in a personal and targeted way. Squarespace makes it easy to create professional email campaigns and manage your list all in one place.

In this guide, we’ll walk you through the steps of setting up email marketing using Squarespace, from building an email list to creating a successful campaign.

 

Why Email Marketing Is Important

Email marketing is an essential tool for businesses of all sizes. It allows you to:

• Build Relationships: Email provides a direct line of communication with your audience, helping you foster a connection and build trust.
• Increase Sales: Sending out promotions, new product launches, or discount offers via email can drive more sales than relying on social media alone.
• Reach a Targeted Audience: With email marketing, you can segment your audience and send targeted messages, making it more likely they’ll respond.
• Own Your Audience: Unlike social media, where algorithms can limit your reach, email marketing puts your message directly in your subscriber’s inbox.

But before you can run a successful campaign, you need to build an email list.

 

How to Build an Email List on Squarespace

The first step to effective email marketing is building your email list. Here are some ways to grow your list using Squarespace:

1. Add a Signup Form to Your Website: Squarespace allows you to easily embed a signup form on your website. Make sure this form is visible on key pages like your homepage, blog posts, and checkout page.
2. Offer Incentives: Give people a reason to subscribe to your email list. This could be a discount, a free ebook, exclusive content, or access to early sales.
3. Create a Pop-up Form: Squarespace offers pop-up forms, which can appear after a visitor spends time on your site. These are effective at capturing attention and driving signups.

 

Sign Up for a Free Trial with Squarespace

If you’re new to Squarespace and want to try out their email marketing features, you can start with a free trial. Signing up is simple, and it gives you access to all the tools and features, including the email campaigns feature. This trial period allows you to explore the platform, create a few test campaigns, and see if it’s the right fit for your business. To sign up, head to the Squarespace website, choose the plan that fits your needs, and start building your email marketing strategy with no upfront commitment.

 

 

How to Create an Email Campaign Using Squarespace

Once you’ve built your email list, it’s time to create your first campaign. Squarespace’s built-in email marketing tools, known as Squarespace Email Campaigns, make this process simple and intuitive.

 

Choose an Email Template

Squarespace provides various email templates to suit different needs. Whether you’re sending out seasonal promotions, newsletters, product updates, or event invitations, you’ll find a template that fits. Here are some popular template categories:

• Seasonal Templates: These are great for holiday or special event promotions.
• Promotional Templates: Perfect for announcing sales, new products, or special offers.
• Blank Templates: If you prefer full creative control, you can start with a blank canvas and design the email to match your brand.

When choosing a template, consider your goal. Are you aiming to promote a product, inform subscribers, or drive traffic to your website? Pick a template that supports your goal visually and structurally.

 

Customize the Email Content

Once you’ve selected a template, it’s time to personalize the content. Squarespace’s drag-and-drop editor makes it easy to customize your email with:

• Text: Add and format text to match your brand’s tone. Keep it clear and concise.
• Images and Videos: Use engaging visuals to capture attention. Squarespace allows you to upload images or embed videos directly into your email.
• Personalization: Personalize your email by including the recipient’s name in the subject line or body. This can boost engagement by making the email feel more tailored.

 

Set Campaign Details

Before sending out your email, you’ll need to set some essential campaign details:

• Subject Line: The subject line is one of the most important elements of your email. Make it compelling but not too long, and consider including personalization (e.g., using the recipient’s first name).
• Preview Text: The preview text appears right after the subject line in inboxes. Use this space to further entice the reader to open the email.
• Schedule Your Campaign: Decide whether you want to send the email immediately or schedule it for a later time. Scheduling emails at optimal times can improve open rates.

 

Segmenting Your Email List

Not all subscribers are the same, and sending blanket emails to everyone might not yield the best results. That’s where segmenting your email list comes in.

With Squarespace, you can create segments based on:

• Subscriber Behavior: Target people who have opened your last email, clicked on a link, or made a purchase.
• Demographics: Segment by location, age, or any other demographic information you’ve collected.
• Preferences: Allow subscribers to choose what types of emails they want to receive (e.g., product updates, blog newsletters).

Segmenting your list allows you to send more targeted and relevant emails, which increases the likelihood of engagement.

 

A/B Testing Your Email Campaigns

A/B testing is a technique where you create two different versions of an email to see which one performs better. You can test elements like:

• Subject Line: Test different subject lines to see which gets more opens.
• Call to Action: Try out different CTAs to see which drives more clicks.
• Design Layout: Test different email layouts to see which keeps subscribers engaged.

Squarespace allows you to run A/B tests so you can continuously improve your email marketing efforts.

 

Additional Tips for Using Squarespace for Email Marketing

Here are some extra tips to help you get the most out of Squarespace’s email marketing tools:

• Use Signup Forms to Collect Email Addresses

As mentioned earlier, make it easy for people to sign up for your email list. Embed signup forms in strategic places across your website, such as the footer, sidebar, or checkout page. Encourage visitors to subscribe by offering incentives, like discounts or exclusive content.

• Offer Incentives for Signups

People are more likely to join your email list if there’s something in it for them. Offer a discount code, free download, or access to exclusive content in exchange for their email address. This makes the signup process more attractive.

• Regularly Review Your Email Analytics

Squarespace provides email analytics that shows you key metrics like open rates, click-through rates, and unsubscribes. Regularly review this data to track the performance of your campaigns and identify areas for improvement. For example, if you notice a high unsubscribe rate, you may need to re-evaluate the content you’re sending or how often you’re sending emails.

• Maintain List Hygiene

Keep your email list clean and up-to-date by removing inactive subscribers. Regularly pruning your list improves your email deliverability and ensures you’re only sending emails to engaged subscribers.

• Stay Consistent

Consistency is key to successful email marketing. Aim to send regular campaigns, whether it’s a weekly newsletter, monthly product update, or seasonal promotion. This keeps your audience engaged and familiar with your brand.

 

Conclusion

Squarespace offers a powerful yet simple email marketing solution that allows you to grow your list, design beautiful emails, and track your campaigns all in one platform. Whether you’re a small business owner, blogger, or entrepreneur, email marketing through Squarespace can help you connect with your audience and drive results. By following the steps outlined in this guide, you can start using email marketing to its full potential in 2024. Start building your email list, create engaging campaigns, and leverage segmentation and A/B testing to continuously improve your results.